Education Session: Navigating the future: Adapting to evolving trends

Join us for in-depth education at SupplySide East. Before you hit the show floor, come get the most current, relevant and important information from industry experts. These two-hour sessions will provide essential knowledge you need to understand what’s happening in the market and stay ahead of the competition.

• 9-10 a.m.: Success in the supplement and healthy food and beverage industries hinges on the ability to adapt formulations to evolving trends and consumer preferences. By staying abreast of scientific advancements, understanding consumer insights, embracing innovative product formats and prioritizing sustainability, businesses can position themselves for continued growth and success in this dynamic marketplace. In this session you will learn from experts at Nutrition Business Journal and other market trend aficionados about the white spaces available for future product success.
• 10-11 a.m.: Building upon the information from the previous hour, the second hour of this session will look at trends from brands’ perspectives. We’ll hear from scientists, formulators and marketers about how they take new ideas and turn them into products. We’ll discuss the challenges and successes of integrating sustainability, the advancements of technology and science and what’s winning in today’s landscape, both in food and beverage and nutritional supplements.

Additional fee required. Sign up when registering for your pass.